Marcello Sasso

Who are the people following our brand online? What about their real life? What do they do, what do they like? With an interest based segmentation we can isolate…

Researchers affirm qualitative data is becoming increasingly insufficient in support of management decisions, amplifying the need to plug in historical data to provide validity of insights. There is nothing…

Often, brands attempt to relate a large mass of consumers rather than to the individual, thus failing to align their marketing activities to the actual consumer experience. It is…