Senior level marketing strategist and consultant with extensive background in traditional research and innovative business strategy evaluation. Expertise in both team and relationship management, as well as cross disciplinary and team communications. Global background and extensive multi-national business experience.

RESEARCH EXPERTISE: Brand Research, Product Development Research (new products/features/categories/markets), concept testing, product testing, CX/UX, communication.

INDUSTRY EXPERTISE: Consumer Electronics, Technology, FMCG, CPG, Travel/Leisure, Home goods, Media, Financial Services/Insurance, Automotive, Healthcare, Industrial, Agriculture.

AWARDS

ESOMAR Inspiration Award 2014 – Most Innovative Ideas

SPEAKING ENGAGEMENTS

SEMINARS

• Università Cattolica del Sacro Cuore (Milan)
• Università Bocconi (Milan)

CONFERENCES

• B2B Forum – “Jumping Off the Barricades”. Atlanta, GA
• Slow Food-Fast Research, Natural Science Museum – “The Emotional Engagement of Consumers”. Milan
• IIEX North America – “Customer Experience Optimization, Answering Questions Never Asked”. Atlanta, GA
• PMRG Institute – “Interest Based Segmentation: Know Your Audience”. New Brunswick, NJ
• BIG Data World – “Uncovering Affinities and Brand Equity by Simply Listening”. NYC, NY 
• Presented the Human Branding approach at the Global Expo 2015 in Italy.

TEACHING

• Ohio University, Athens, OH, USA, Political Science M.A. (visiting lecturer)
• IULM University, Milan, Italy, Master MASPI Communication Strategies for Politics and Society (visiting lecturer)
• Walsh College, Lansing, MI, USA, Marketing M.S. (visiting lecturer)

PUBLICATIONS

BOOKS

• “Vino e Società”
• “L’intelligenza circolare e il marketing d’ascolto”

JOURNAL ARTICLES (Routine Contributor)

• ALERT! (INSIGHTS Association, official magazine USA)
• VUE (MRIA, official magazine of Canadian Association of Market Research, Canada)
• RESEARCH WORLD (official Magazine of ESOMAR, Global)